L'ORÉAL
Digital Asset Creation for E-Commerce and Social Media Campaigns
Overview :
During the Covid-19 lockdown, the L’Oréal group transitioned to e-commerce, necessitating a large volume of digital assets for their online platforms.
My task was to create visuals that adhered to brand identity, style guidelines, and e-commerce requirements.
Brands :
Prada, Ralph Lauren, Lancôme, Valentino, Viktor & Rolf, Giorgio Armani
My Role :
In my role as a Digital Artworker, I was responsible for understanding and executing briefs with precision. I produced digital assets that strictly adhered to both brand and e-commerce guidelines, ensuring consistency and quality across all materials.
A significant aspect of my role was delivering high-quality assets within stringent 48-hour deadlines, which required exceptional time management and efficiency. This involved creating visuals such as banner ads, video content, animations, and GIFs that met the exacting standards of renowned brands like Prada, Ralph Lauren, and Lancôme.
research & planning
Rapid Precision: Ensuring High-Quality and Quick Turnaround
I placed significant emphasis on research and planning to ensure the delivery of high-quality digital assets that adhered to brand and platform guidelines.
Research
I continuously updated my knowledge of brand style guides and e-commerce platform requirements. Staying current with these guidelines was crucial for maintaining brand consistency and meeting merchant specifications.
Planning
To streamline production and enhance efficiency, I created master files for each asset type. This approach reduced redundancy and allowed for rapid replication of approved designs. Additionally, I utilised Action presets in Photoshop to automate repetitive tasks, significantly boosting productivity and ensuring that all deliverables met the high standards expected by our clients.
Design Process & Tools
Tools and Methodologies for Efficient Design
In executing my design work, I employed a robust set of tools and adhered to efficient methodologies to ensure high-quality outputs.
My toolkit included Figma, Adobe XD, Illustrator, InDesign, Photoshop, After Effects, and Premiere Pro. These tools allowed me to handle a wide range of design tasks, from static images to dynamic video content.
I followed Six Sigma's "one piece flow" principle, which facilitated rapid and accurate replication of designs. This approach was complemented by the creation of detailed master templates, ensuring consistency and efficiency across all deliverables.
challenges & solutions
High-Volume Excellence: Tackling Challenges with Precision
Working with high-profile brands under the L'Oréal umbrella presented several challenges that required innovative solutions.
Challenges :
Managing a high volume of output while maintaining exacting standards and adhering to tight deadlines was a significant hurdle. Each project demanded meticulous attention to detail and quick turnaround times.
Solutions :
Effective task management and optimising my workflow were crucial. I utilised advanced tools and techniques to ensure rapid and high-quality production. By focusing on streamlined processes and leveraging my technical skills, I was able to meet the demands efficiently without compromising on quality.
Results & Impact
Driving Engagement and Sales
The digital assets I created for L'Oréal were widely used across major e-commerce platforms such as Boots, Harrods, and Selfridges, as well as on various social media channels. These assets played a significant role in enhancing engagement and driving traffic to the sales funnels, as confirmed by positive client feedback.
Specific Achievements :
Edited raw video content tailored for the UK and Ireland markets, ensuring it met local preferences and standards.
Utilised animation to overlay brand messages effectively, maintaining alignment with stringent brand guidelines. This approach ensured the communication was both engaging and consistent with brand identity.
Reflection
Takeaways & Learnings
Learnings:
Working on high-profile projects for L'Oréal taught me invaluable lessons and significantly influenced my approach to design.
One of the key lessons was the importance of maintaining brand consistency across all digital assets. This experience also helped me develop refined time management and task focus skills, which are crucial when working under tight deadlines.
Influence :
As a result of this work, I have improved my attention to detail and efficiency in design processes. These enhancements have made me a more effective and precise designer, capable of delivering high-quality work consistently.